From press relations for her family’s business of daredevil circus performers to advocating for the men and women who bring fish from the water to our tables, Flagler alumna Lisa Wallenda Picard has been telling the story of people throughout her career. Picard’s foundation for telling these kinds of stories began on the coast, studying Communications at Flagler College. After graduating with her bachelor’s degree in 1992, she carried these skills into the professional world. This year, Picard has taken on the role of President and CEO for the National Fisheries Institute (NFI), the leading trade association for the seafood industry whose members represent all aspects of the value chain from the restaurant industry and wholesalers to aquaculture and biotechnology companies.
Picard’s new position is guiding the organization’s communications to highlight the work her team is doing as some of the “world’s foremost fish experts.”
“My job is not to do their job,” Picard said. “My job is to make sure that everyone knows what a fantastic team we have here and what good work they do. My job is a communications job, it’s just to a different audience and in a different format.”